The agreement was denounced by European cattle farmers, environmental activists and indigenous human rights activists.   There have been protests against the agreement.   Governments and parliaments of EU member states have also criticised the agreement. In October 2020, the European Parliament  and EU Trade Commissioner Valdis Dombrovskis  declared that the EU-Mercosur agreement “cannot be adopted in its current form”. The EU-Mercosur trade agreement and its chapter on sustainable development will not succeed. The economic benefits of powerful players, notably the European automotive industry and the chemical and meat giants in Argentina and Brazil, come at the expense of people and the planet. After 20 years of negotiations, the Mercosur trade agreement is an old-style agreement and a bad compromise that comes at the wrong time when the demand for sustainable development and real climate change measures increases. Parliaments and governments in several EU member states have already expressed reservations. UNEP is calling on all Green and European MEPs to vote against the agreement. A new negotiating mandate should be developed that defines climate protection, nature protection, biodiversity and the strengthening of human rights as their top priorities and defines, in each chapter of the agreement, what is needed to achieve these goals. The agreement is expected to result in a significant increase in Brazilian beef exports to all EU countries.   Under the agreement, the EU will open its markets to a quota of up to 99,000 tonnes of beef per year, at a preferential rate of 7.5% inches.
 Farmers across the EU oppose it, especially small farmers who fear being underestimated in terms of prices.  The COPA-COGECA union, which represents 23 million farmers in the EU, warned that the agreement “will go down in history as a very dark moment”.  The Irish Farmers` Association condemned the agreement as a “shameful and weak sell-off”.  That is why EU trade agreements must focus on sustainable development as a general objective. They must ensure applicable standards for social rights, environmental protection and climate. Tariff standards and regulations agreed between the EU and other governments must promote and reward production methods and technologies that contribute to the transformation to sustainable, low-carbon economies.